Pendleton Whisky requested custom illustrations for their events at the 2021 National Finals Rodeo in Las Vegas, Nevada. Pendleton Whisky is looking for support with creating a set of Western/Pendleton Giphys to launch during NFR to assist Pendleton in raising social engagement with Giphys as they have risen in popularity. These Giphys will be used throughout the year for fans to show support, the brand to use and promote on their stories, as well as for influencers to use and tag the brand to increase engagement and awareness further with the brand. 

Illustrated and animated 5 custom Pendleton Whisky branded Giphys to be utilized on Instagram Stories to launch ahead of NFR. The illustrations includes a combination of rodeo and whisky related art direction that aligns with the current visual branding.